Think in Forward Motion.
SCROLLAI strategy · Engineering · Enablement
Avanta Labs is where strategic AI guidance meets expertly delivered implementation.
What we do
Advise
Where to start for the highest or quickest ROI, how much to bite off, and what results to expect by when.
Build
Design and build custom operational systems and products on frontier models.
Implement
Deploy into production — integrated, governed, and running against real workloads.
Educate & Train
Train your people on best practices and what is possible within your constraints.
Manage
Measure, optimize and evolve the systems after launch, so value compounds.
About us
Our team brings twenty-five years of transformation experience across enterprise technology, delivery, and customer organizations. Several from Turing, others from AWS, Google, Accenture, AT&T, and Wipro. We start with strategic guidance and build solutions that deliver results.
Avanta Labs was incubated by Permanent Capital Ventures and is backed by Next Play Ventures, along with other leading angels.
Team
Co-founderChief AI & Strategy Officer
inHelps shape Avanta Labs’ vision and strategy, and guides enterprises in turning emerging AI capabilities into measurable outcomes, after more than twenty years in technology and commercial leadership — SVP of AI Strategy & Innovation at Turing, and VP roles at Genpact and Lumen.
Co-founderGlobal SVP of Delivery
inMore than twenty-three years leading enterprise technology, cloud and AI delivery across global markets — previously built Turing’s cloud practice and its enterprise delivery capability.
Co-founderChief Technology Officer
inMore than twenty-five years in enterprise architecture, cloud and AI — seven of them at AWS, most recently as Global Head of Generative AI Compete & Migrations GTM.
Co-founderSVP of Customer Success
inLeads customer success at Avanta Labs, after business development for bespoke AI at Turing and technology innovation strategy at Accenture, deploying AI and extended reality across healthcare, manufacturing and hospitality.
Advisors
Co-founder of Permanent Capital Ventures, after twenty years and more as an operator and investor — most recently CEO of Evozyne, an AI biotechnology company creating novel proteins for therapeutics and sustainability.
A senior go-to-market executive with three decades building and scaling revenue organizations at high-growth technology companies — roughly fifteen years at LinkedIn in senior GTM and sales leadership, most recently Chief Sales Officer at HubSpot.
Thirty years in B2B software with a focus on GTM leadership and operations — Chief Sales Officer at Relativity, eight years leading sales through LinkedIn’s hypergrowth, now lead GTM Operating Partner at WestBridge Capital.
Chief Strategy Officer at Ridgeline and its second employee, where he has built and scaled the business across strategy, product, go-to-market, partnerships and talent — after leadership roles at IBM Watson in product strategy and enterprise AI.
AI strategy · Engineering · Enablement
Avanta Labs is where strategic AI guidance meets expertly delivered implementation.
Proudly backed by
What we do
About us
Builders from
Our team brings twenty-five years of transformation experience across enterprise technology, delivery, and customer organizations. Several from Turing, others from AWS, Google, Accenture, AT&T, and Wipro. We start with strategic guidance and build solutions that deliver results.
The people who advise you are the people who do the work, and the same team stays across engagements, so context carries forward instead of resetting each time.
The team
Evan Forsberg
Co-founderChief AI & Strategy Officer
Helps shape Avanta Labs’ vision and strategy, and guides enterprises in turning emerging AI capabilities into measurable outcomes, after more than twenty years in technology and commercial leadership — SVP of AI Strategy & Innovation at Turing, and VP roles at Genpact and Lumen.
Avanta Labs was incubated by Permanent Capital Ventures and is
backed by Next Play Ventures, along with other leading angels.
Co-founder of Permanent Capital Ventures, after twenty years and more as an operator and investor — most recently CEO of Evozyne, an AI biotechnology company creating novel proteins for therapeutics and sustainability.
Prior to co-founding Permanent Capital Ventures, Mike had a 20+ year career as an operator and investor. Most recently, Mike served as CEO of Evozyne, an AI biotechnology company that aims to create novel proteins to solve long-standing challenges in therapeutics and sustainability.
Built at
A senior go-to-market executive with three decades building and scaling revenue organizations at high-growth technology companies — roughly fifteen years at LinkedIn in senior GTM and sales leadership, most recently Chief Sales Officer at HubSpot.
David is a senior go-to-market executive with three decades of experience building and scaling revenue organizations at high-growth technology companies. He spent approximately 15 years at LinkedIn in senior GTM and sales leadership roles, helping build out the company’s go-to-market organization during a period of significant growth. He most recently served as Chief Sales Officer at HubSpot, where he led the company’s global sales function.
David was previously an Advisor to BrightHire, which had a successful exit to Zoom (Nasdaq: ZM). He currently serves as an Executive Advisor to Hyperbound, an AI sales roleplay platform, and provides independent go-to-market advisory services. Earlier in his career, David worked in management consulting, including go-to-market work for firms such as Accenture, and has continued to do independent consulting work throughout his career.
David holds an MBA from the Kellogg School of Management at Northwestern University. He serves on the board of Braven, a nonprofit focused on career development for first-generation college students, based in Chicago. He lives in the Chicago area with his family.
Built at
Thirty years in B2B software with a focus on GTM leadership and operations — Chief Sales Officer at Relativity, eight years leading sales through LinkedIn’s hypergrowth, now lead GTM Operating Partner at WestBridge Capital.
Peter has spent the last 30 years in B2B software with a focus on GTM leadership and operations. He most recently served as the Chief Sales Officer at Relativity, a market-leading legal tech software company. Prior to that, he spent 8 years at LinkedIn as a senior sales leader during its hypergrowth stage. Currently, Peter is the lead GTM Operating Partner at WestBridge Capital, an $8B venture capital firm specializing in supporting AI founders.
Peter is a native of Chicago but has resided in San Francisco since the late 1990s. He graduated from the University of Illinois Urbana-Champaign with a degree in Religious Studies and Philosophy. When he’s not advising AI founders, he is a proud father, a loving husband, an amateur DJ, and an avid fisherman.
Built at
Chief Strategy Officer at Ridgeline and its second employee, where he has built and scaled the business across strategy, product, go-to-market, partnerships and talent — after leadership roles at IBM Watson in product strategy and enterprise AI.
Jack Lynch is Chief Strategy Officer at Ridgeline, a cloud-native software company transforming investment management. Joining as the company’s second employee, he has played a central role in building and scaling the business across corporate strategy, product development, go-to-market, partnerships, and talent acquisition.
Prior to Ridgeline, Jack held leadership roles at IBM Watson, focusing on product strategy, enterprise AI, machine learning, and emerging technologies. His experience spans early-stage company building, enterprise technology adoption, and scaling software businesses.
Beyond his operating roles, Jack mentors entrepreneurs through P33 Chicago’s TechRise initiative and authors Reading Ambitiously, a weekly newsletter exploring developments in technology, finance, artificial intelligence, and enterprise software.
Built at
Avanta — from ab ante, forward. Built to help companies move from possibility to progress.
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